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India’s Digital Media Juggernaut Gains Subscriptions Momentum

India’s Digital Media Juggernaut Gains Momentum With Subscriptions Boom

The Indian media and entertainment industry has traditionally depended on advertising revenue, but this reliance is slowly giving way to subscription-led models thanks to the rise of digital payments

Video OTT and gaming are the two segments that have been successful in establishing subscription as a revenue model, even as adoption of news subscriptions grew in the Covid-19 lockdown

For a price sensitive market like India, quality of content will be the key success factor in the primary markets, while regional language content will boost subscription revenue from Tier 2 and Tier 3 markets


Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]


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Written by Shanthi S


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