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Kuaishou partners with NBA on short videos · TechNode


Chinese short video platform Kuaishou has signed a multi-year strategic partnership with NBA China, according to a Monday announcement. The Douyin rival will become the league’s “official short video platform,” helping it recreate short videos from games and other content. The partnership also includes livestream shopping and offline events. [21st Century Business Herald, in Chinese]



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Written by Aakash Malu

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