only for sales or is there brand value? · TechNode

In 2020, livestreaming has shown unprecedented vitality. Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption.

Livestreaming e-commerce is growing every day. There’s a current trend for sales livestreams by top brass at big companies. Luo Yonghao, one of China’s most famous tech entrepreneurs, has entered the fray with sales during his first livestream in April 2020 exceeding RMB 110 million (about $15 million). Dong Mingzhu, president of China’s largest household appliance maker, Gree Electric, sold more than RMB 300 million of products on Kuaishou and more than RMB 700 million products on doing livestreams.


Ashley Galina Dudarenok is the founder of Alarice and a renowned China marketing expert.

Brick and mortar shopping malls, along with other sectors, are being rescued by livestreaming e-commerce and everyone is trying to be the next Li Jiaqi or Viya. 

Huge market potential

During the epidemic, with 5G developing, livestreaming has shown even more possibilities. 5G capabilities have made a big difference, as signals are more stable and pictures are clearer. In addition to retail, livestreaming has really stood out in education, entertainment, and tourism.

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Written by Aakash Malu


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