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OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Internet


OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Internet

Around 210 Mn active internet users in India with $300 Bn in annual spending power have embraced regional language services and products

On Twitter, Facebook, forums, blogs, YouTube and Instagram, vernacular content accounted for up to 49% of all discussions and engagement

Media consumers are spending almost 45% of their time watching regional language videos on digital platforms

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Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]

https://inc42.com/features/indias-inr-20-trillion-package-a-relief-or-bare-shell-package-for-indias-startups-msmes/





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