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OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Internet

OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Internet

Around 210 Mn active internet users in India with $300 Bn in annual spending power have embraced regional language services and products

On Twitter, Facebook, forums, blogs, YouTube and Instagram, vernacular content accounted for up to 49% of all discussions and engagement

Media consumers are spending almost 45% of their time watching regional language videos on digital platforms


Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]


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