Tencent moves to integrate movie and fan fiction platforms · TechNode

Tencent-backed movie-ticketing platform Maoyan Entertainment appointed China Literature CEO Cheng Wu a non-executive director Tuesday. In addition to running China’s largest fan fiction-style literature platform, Cheng is also a vice president at Tencent and Tencent Pictures’ CEO.

Why it matters: Cheng’s new role signals further integration of Tencent’s entertainment holdings, and a continued effort to yoke internet literature to the TV and movie cart.

  • Tencent is building a digital empire that covers every facet of entertainment: online literature, video, music streaming, movie and TV production, and gaming.
  • “Internet literature”—similar in tone to fan fiction, but often based on history or original characters rather than existing IP—is a major source of stories and characters for television, making it strategically important across mediums.
  • Appointing executives to two entertainment-related companies within a short period of time marks a turn in Tencent’s hands-off investment style, underlining the company’s commitment to the pan-entertainment market.

Details: Cheng’s new role comes shortly after he took the reins of China Literature, China’s top online publisher, in April 2020.

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at

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